Objective: to analyze the sales situation of games in the United States, and to study the relationship between sales volume and platform, release time, publisher, consumer score, type, etc.

Abstract: the American game industry has a long history of development, and the segmented game industry chain is mature and complete. Through statistical analysis of the sales data of American games, this paper mainly draws the following conclusions: there is a certain correlation between sales volume and consumer score, and sales volume increases slowly with the increase of consumer score. When the consumer score is greater than 9.5, sales growth accelerates. The DS platform had the best sales performance, accounting for 73.8 percent of sales. DS is the product of Nintendo, which has the highest sales of games, indicating that games produced by the company are the most popular among game lovers. The sales of the Simulation type of games in Japan are significantly higher than those in other regions, indicating that Japanese gamers prefer to play Simulation games compared with other regions.

Keywords: Datafocus; Game sales

Case background

The game industry refers to the industry that produces interactive digital entertainment products and provides digital entertainment software services. The continuous innovation in game carrier and operation mode, the continuous change in game product marketing mode, and the relatively tolerant attitude of the American government and public towards games make the American game industry become a new growth point for promoting the development of American economy. By studying the sales data of American games, we can understand the development features and current situation of its game industry and provide some reliable Suggestions to game developers.

Case study

Based on the sales data of games in the United States, this paper studies the impact of release time, consumer score, platform and other factors on sales volume, and conducts in-depth research on the sales data of the platform with the largest sales volume, including statistical analysis of different types of games on the platform and game sales of publishers.

Case analysis

Import the analyzed “American game sales data” CSV file into the Focus system.

(1) sales at different release times

In order to analyze the sales situation of games with different release times, the line chart is drawn as shown in figure 1. It can be seen from the chart that the game sales during the period between 1994 and 2016 fluctuated greatly, and the sales volume was the highest in 2005. The reason was that the demand for portable game equipment increased greatly in that year.
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图1 Sales in different release years

Analysis of sales in 2005

1. The relationship between sales and consumer ratings

In order to study the relationship between sales of different games and consumer scores, sales data of 2005 were selected for analysis and plotted into a line chart (see figure 2). It can be seen from the figure that there is a certain correlation between sales volume and score, and sales volume increases slowly with the increase of consumer score. When the score is greater than 9.5, the sales growth is accelerated.
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图2 2005年销售额与消费者评分的关系分析Analysis of the relationship between sales and consumer ratings in 2005

2. Sales situation of different platforms

From the pie chart (figure 3), it can be found that the sales gap of different platforms is very large, with the DS platform having the best sales performance, accounting for 73.8 percent of the sales. The full name of DS Dual Screen (NDS) is a product of Nintendo. co., which has sold over 100 million units worldwide.

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图3 2005年不同平台的销售情况

3. Different types of sales

Select the sales data of DS platform in 2005, analyze the relationship between sales volume and type, and draw a bar chart (see figure 4). As can be seen from the bar chart, the sales volume of Simulation is the largest, followed by Misc.
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图4 Sales of different types of games on DS platform

4. Sales situation of different publishers

Based on the sales data of DS platform in 2005, the game sales situation of different publishers was analyzed. From the data perspective (figure 5), we can find that the game sales volume released by Nintendo is the highest, indicating that the game products produced by the company are the most popular among players. As anyone who loves to play games knows, the company is the creator of the modern video game industry, developing and distributing hardware and software for home and handheld consoles, and has produced the best-selling gaming franchises in the history of the game: super Mario and pokemon, and the zelda legend series, which has the highest media rating in the world.

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图5 Sales situation of different publishers on DS platform

5. Sales of DS platform Nintendo

As can be seen from the figure, Animal Crossing :Wild World had the highest sales. The game is the DS handheld game console, which was developed and published in 2005 based on social simulation games.
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图6 Publishers for Nintendo’s game sales

Comparison of sales in different regions

The game sales data of Simulation and Misc on DS platform, which were released in 2005, were selected to compare their sales in different regions. It can be found from the drawn bar that the sales of the Simulation type of games in Japan are significantly higher than others, indicating that Japanese gamers prefer to play Simulation games.

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图7 Comparison of sales in different regions

Data Pinboard

Finally, these 7 results were imported into the “sales status of games in the United States” data Pinboard. The operation results are as follows:
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图8 Pinboard

Conclusion

There is a certain correlation between sales volume and score. With the increase of consumer score, sales volume also increases slowly. When the score is greater than 9.5, the sales growth is accelerated. The DS platform had the best sales performance, accounting for 73.8 percent of sales. DS is the product of Nintendo, which has the highest sales of games published by the company and is the most popular game product made by the company. The sales of the Simulation type of games are significantly higher in Japan than in other regions, and Japanese gamers prefer to play Simulation games.

Suggestions

When publishers sell their game products, they should first pay attention to research on consumers’ needs and think from the perspective of “what customers need is interesting games”. Second, we should provide standardized and personalized services for consumers as much as possible to improve their satisfaction. Game developers should develop creative game products based on the game player’s favorite type of game (simulation game).

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